what is SEO KEYWORD tool in marketing ?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
How do I get free traffic due to SEO KEYWORD?
Even if you have a working knowledge of Search Engine Optimization (SEO), there are probably dozens of responsibilities on your calendar that demand your attention. Getting educated on and implementing high-performing SEO into your marketing plan is worth it because:
You want FREE traffic!
SEO doesn’t actually cost anything, unlike pricey traditional modes of advertising and other paid online ads. Carefully planning content and distributing information might take some time to create, but there won’t be an initial outlay of cash to get in the game. In addition, when your SEO plan gets off the ground, you can take the money spent on other advertising and funnel it into more efficient, productive avenues for the company’s long-term growth.
You want QUALITY traffic!
Getting the attention from more high-quality prospects is one of the main reasons to learn how to use SEO KEYWORD. Effectively drive traffic to your website and then create a satisfying, simplified experience once buyers are there. You will end up growing your business faster than with other advertising methods. Better leads means more sales.
You want SALES!
Show us a company that doesn’t like sales, and we’ll show you a company that won’t be in business for long! Every company needs to make money. That’s why they buy advertising, hire sales people, and invest in marketing campaigns.
SEO directly impacts the ability to increase sales. By reaching people who are interested in your product or service, and doing so early in the sales cycle, your company is more likely to be the one they choose to purchase from. SEO makes this all possible.
What are Keywords?
Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to a simple words and phrases, those are your primary keywords.
As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.
Why are keywords important?
Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), and the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get. If you own a golf shop, for example, you might want to rank for “new clubs” — but if you’re not careful, you might end up attracting traffic that’s interested in finding a new place to dance after dark.
Keywords are as much about your audience as they are about your content, because you might describe what you offer in a slightly different way than some people ask for it. To create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors — the language they use and the type of content they seek. You can do this by talking to your customers, frequenting forums and community groups, and doing your own keyword research with a tool like Keyword Explorer.